Consider Media and Consumer Interaction, when you plan your digital marketing strategies.
Media is now consumed on screen
- A large proportion of consumers days are spent in front of a screen
- Average number of minutes spent per media interaction
- During leisure time, most of our computer interactions occur at home
- PC interactions are motivated by finding information and accomplishing tasks
- Smartphone are with us both at home and on-the-go
- Smartphones keep us connected and entertained
- Smartphones play a personal role in consumer’s lives
- Tablets are usually our at-home couch companions
- Tablets help us relax and explore in a leisurely way
Explore more on Google Think Insight infographic on “How Media and Consumer Interact“.
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