Update your web site or Google may drop your website down in search result.
Recent Google Search Algorithm changes, really affect many business especially small businesses. Some of you might have noticed there was a sudden drop in Search Traffic around Oct 13, 2011.
Search Engine updates always happens in order to provide best search experience to its users. Every year search giant like Google make changes to its search algorithm. As they control more than 60% of search market and that affects online business very hard.
On other hand, SEO Professionals will figure out what are the (hidden) changes and comes up with solutions to improve the search results for their clients.
The newest changes bring an important warning: if you don’t update your site regularly, you might be seeing a sudden drop in your web traffic.
Note: Here’s what you need to know to help your website:
What Google says about the update: The Internet giant says that their newest update will specifically impact searches for recent events, hot topics, regularly occurring events, and information that changes regularly.
How much web traffic the update may affect: The previous “Panda” update affected around 12% of searches. Entrepreneur reports that this newest update will impact around 35% of searches.
What this means for your website: If you operate in an industry where things are constantly changing, you might need to get a Search Engine Specialist help and maintain fresh content on your site in order to keep on top of the search rankings. For example, if you deal with technology, where new products and new technology are always coming in, you likely can’t keep dormant web pages.
Update products or maintain a news section: Putting up news-based stories on your website might also satisfy the requirements of the new algorithm.
Of course, the costs of updating your site content constantly are something that all businesses should consider. The Google update may put a focus on “fresh” content and new strategies for certain searches.
But be aware: There are some industries that don’t experience many changes that probably won’t be affected at all. So don’t jump in and start making changes right away.