Use these seven steps to find the right Mobile App users through Google AdWords:
Well you’ve got an amazing app to share with the world app market. That’s great. Only problem is – there are millions of other apps out there also trying to be part of the limelight. How will you find the right people to download and use your mobile app? Use Google AdWords.
- Track your app after the user install. Track and understand what users are doing after the download – that’s valuable insight in the long run.
- Decide what is valuable to your app users for long term. Think about the long term value of a user who completes an app action.
- Promote your app with universal app campaigns. Save time by setting up an automated campaign that promotes your app across all of Google and its networks to find more of what you want.
- Customize your ads for who you are targeting for. Give users a reason to download and use your app.
- Promote your mobile app on the Google Display Network app install campaign. Reach people as they’re engaging with other mobile apps and browsing mobile websites across the Google Display Network.
- Create and promote your mobile app on the Google Search Network. Reach potential users who have expressed curiosity for what you offer on Google Search and Google Play.
- Create and promote your app installs campaign with video ads on YouTube. Reach potential users with the power of visual, sound and motion as they are engaging with content on YouTube.
Use Google AdWords to get as many of the right people to identify and use your great app.